𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝘂𝘀𝗮𝗴𝗲 𝗶𝘀 𝗹𝗲𝘀𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘂𝘀𝗲 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲, 𝘀𝗮𝘆𝘀 𝗮 𝗻𝗲𝘄 (𝗢𝗽𝗲𝗻𝗔𝗜/𝗡𝗕𝗘𝗥) 𝗽𝗮𝗽𝗲𝗿 𝗼𝗻 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝘂𝘀𝗲 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 (𝗦𝗲𝗽𝘁 𝟮𝟬𝟮𝟱):

🚀 By July 2025, 𝟳𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗲𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗶𝘁 𝘄𝗲𝗲𝗸𝗹𝘆 — about 10% of the world’s adult population.

📈 Users send around 18 billion messages each week, or 𝟮𝟵,𝟬𝟬𝟬 𝗽𝗲𝗿 𝘀𝗲𝗰𝗼𝗻𝗱 - that's a lot of data centre racks and chips.

𝗪𝗵𝗮𝘁’𝘀 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴:

➡️ 𝗡𝗼𝗻-𝘄𝗼𝗿𝗸 𝗲𝘅𝗽𝗹𝗼𝘀𝗶𝗼𝗻: While most debates focus on workplace productivity, the bigger story is that nearly three-quarters of usage now happens in personal contexts — learning new things, managing health and wellbeing, making life choices, or solving day-to-day problems. Work usage is more common for educated users in highly-paid professional occupations.

➡️ 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗿𝗼𝗹𝗲: Nearly half of all usage is about 'Asking' — using AI to weigh choices, test ideas, and shape better decisions. This is less about automation and more about co-piloting human judgment.

➡️ 𝗚𝗹𝗼𝗯𝗮𝗹 𝗲𝗾𝘂𝗶𝘁𝘆 𝘀𝗵𝗶𝗳𝘁: Growth is fastest in low- and middle-income countries. This could narrow global knowledge gaps.

➡️ 𝗗𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 𝗮𝗻𝗱 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆: Gender parity has been reached; younger users dominate, but older professionals are increasingly turning to it for work. Adoption doesn’t mirror workplace hierarchies, which means leaders need to ensure inclusion and avoid blind spots.

➡️ 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀: Coding and therapy are small fractions of use (contrary to previous findings). The real action is in writing and decision-support.

𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗼𝗳 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝘁𝗮𝘀𝗸𝘀 𝗮𝘁 𝘄𝗼𝗿𝗸. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗮𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗵𝘂𝗺𝗮𝗻 𝗷𝘂𝗱𝗴𝗺𝗲𝗻𝘁 — 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲, 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲, 𝗮𝗻𝗱 𝗶𝗻 𝗲𝘃𝗲𝗿𝘆 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗹𝗶𝗳𝗲.