The Digital Executive
A new book by Christopher Martlew
Creating innovative, resilient organizations in the age of AI and Digital
A Guide for Tech and Non-tech Leaders
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๐๐ต๐ฎ๐๐๐ฃ๐ง ๐๐๐ฎ๐ด๐ฒ ๐ถ๐ ๐น๐ฒ๐๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ๐ฟ๐ธ๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐ฎ๐๐๐ผ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐บ๐ผ๐ฟ๐ฒ ๐ฎ๐ฏ๐ผ๐๐ ๐๐๐ฒ ๐ผ๐๐๐๐ถ๐ฑ๐ฒ ๐๐ต๐ฒ ๐๐ผ๐ฟ๐ธ๐ฝ๐น๐ฎ๐ฐ๐ฒ

On Strategy, Mission and Purpose (Ithacaโ—โin Greek Mythology the island home of Odysseus).As you set out for IthacaHope your road is a long oneFull of adventure, full of discovery.Fear, Uncertainty and Doubt —Don’t be afraid of themYou’ll not find those on your wayAs long as you keep your thoughts raised highAs long as a rare excitementStirs your spirit and your bodyFear, Uncertainty and Doubtโ—โyou’ll not encounter themUnless you bring them along inside your soulUnless your soul puts them in front of youHope your road is a long oneMay there be many summer mornings when,with what pleasure, what joy,you enter harbours you’re seeing for the first time;may you stop at many trading stationsto buy fine things,and may you visit many citiesto learn and go on learning from their scholars.Keep Ithaca always in your mind.Arriving there is not the goalSo don’t hurry the journey at all.Better if it lasts for years,so you’re wealthy with all you’ve gained on the way,not expecting Ithaca to make you rich.Ithaca gave you the marvellous journey.Without her you wouldn’t have set out.Source: Excerpted and (shamelessly) adapted from: C. P. Cavafy, “The City” from C.P. Cavafy: Collected Poems. Translated by Edmund Keeley and Philip Sherrard. Translation Copyright © 1975, 1992 by Edmund Keeley and Philip Sherrard.On Strategy, Mission and Purpose (Ithacaโ—โin Greek Mythology the island home of Odysseus). was originally published in On Being Agile on Medium, where people are continuing the conversation by highlighting and responding to this story.