The Digital Executive


A new book by Christopher Martlew



Creating innovative, resilient organizations in the age of AI and Digital


A Guide for Tech and Non-tech Leaders



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"IT is too important to be left up to the IT team."

Christopher Martlew

All Articles๏ปฟ

10 October 2025
๐—–๐—ต๐—ฎ๐˜๐—š๐—ฃ๐—ง ๐˜‚๐˜€๐—ฎ๐—ด๐—ฒ ๐—ถ๐˜€ ๐—น๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜‚๐˜€๐—ฒ ๐—ผ๐˜‚๐˜๐˜€๐—ถ๐—ฑ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ
by Christopher Martlew 11 March 2023
On Strategy, Mission and Purpose (Ithacaโ€Š—โ€Šin Greek Mythology the island home of Odysseus).As you set out for IthacaHope your road is a long oneFull of adventure, full of discovery.Fear, Uncertainty and Doubt —Don’t be afraid of themYou’ll not find those on your wayAs long as you keep your thoughts raised highAs long as a rare excitementStirs your spirit and your bodyFear, Uncertainty and Doubtโ€Š—โ€Šyou’ll not encounter themUnless you bring them along inside your soulUnless your soul puts them in front of youHope your road is a long oneMay there be many summer mornings when,with what pleasure, what joy,you enter harbours you’re seeing for the first time;may you stop at many trading stationsto buy fine things,and may you visit many citiesto learn and go on learning from their scholars.Keep Ithaca always in your mind.Arriving there is not the goalSo don’t hurry the journey at all.Better if it lasts for years,so you’re wealthy with all you’ve gained on the way,not expecting Ithaca to make you rich.Ithaca gave you the marvellous journey.Without her you wouldn’t have set out.Source: Excerpted and (shamelessly) adapted from: C. P. Cavafy, “The City” from C.P. Cavafy: Collected Poems. Translated by Edmund Keeley and Philip Sherrard. Translation Copyright © 1975, 1992 by Edmund Keeley and Philip Sherrard.On Strategy, Mission and Purpose (Ithacaโ€Š—โ€Šin Greek Mythology the island home of Odysseus). was originally published in On Being Agile on Medium, where people are continuing the conversation by highlighting and responding to this story.
by Christopher Martlew 7 February 2023
Google reportedly issued a “code red” to emphasize the existential threat that ChatGPT (together with Microsoft) may form for their core business of search .
by Christopher Martlew 18 April 2022
You could argue that striving for great leadership responsibility is a neurotic deviation from the norm…and indeed, some of the time it is: There are enough nutcases in leadership positions, seemingly especially so on the global stage at the moment.
by Christopher Martlew 8 April 2022
A high intelligence quotient (IQ) is not a guarantee for success in life or businessโ€Š—โ€ŠOK nothing new here. Leaders must also have a high emotional quotient (EQ).
by Christopher Martlew 22 March 2022
Western intelligence on Putin’s plans has been on point so far.
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