Screw it…let’s do it
Christopher Martlew • 17 September 2017

Richard Branson wrote a quick-read book entitled Screw it let’s do it  — about taking risks, believing in what you’re doing and loving what you do.

The title speaks to his risk-taking entrepreneurial attitude.

And…when Branson started Virgin Atlantic, he ring-fenced it not to take down his music business in the event of financial failure.

I read a post recently that claimed having a Plan B was to admit failure in advance. Nonsense. Not having a Plan B is a sign of hubris, arrogance or over-confidence.

Feel the fear and do it anyway (to borrow from Susan Jeffers )…but have a Plan B too.

Fear isn’t telling you the truth; it is merely convincing you of it. Deepak Chopra

That’s what I think…what do you think?

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Screw it…let’s do it was originally published in On Being Agile on Medium, where people are continuing the conversation by highlighting and responding to this story.

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𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝘂𝘀𝗮𝗴𝗲 𝗶𝘀 𝗹𝗲𝘀𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘂𝘀𝗲 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲

On Strategy, Mission and Purpose (Ithaca — in Greek Mythology the island home of Odysseus).

by Christopher Martlew • 11 March 2023
On Strategy, Mission and Purpose (Ithaca — in Greek Mythology the island home of Odysseus).As you set out for IthacaHope your road is a long oneFull of adventure, full of discovery.Fear, Uncertainty and Doubt —Don’t be afraid of themYou’ll not find those on your wayAs long as you keep your thoughts raised highAs long as a rare excitementStirs your spirit and your bodyFear, Uncertainty and Doubt — you’ll not encounter themUnless you bring them along inside your soulUnless your soul puts them in front of youHope your road is a long oneMay there be many summer mornings when,with what pleasure, what joy,you enter harbours you’re seeing for the first time;may you stop at many trading stationsto buy fine things,and may you visit many citiesto learn and go on learning from their scholars.Keep Ithaca always in your mind.Arriving there is not the goalSo don’t hurry the journey at all.Better if it lasts for years,so you’re wealthy with all you’ve gained on the way,not expecting Ithaca to make you rich.Ithaca gave you the marvellous journey.Without her you wouldn’t have set out.Source: Excerpted and (shamelessly) adapted from: C. P. Cavafy, “The City” from C.P. Cavafy: Collected Poems. Translated by Edmund Keeley and Philip Sherrard. Translation Copyright © 1975, 1992 by Edmund Keeley and Philip Sherrard.On Strategy, Mission and Purpose (Ithaca — in Greek Mythology the island home of Odysseus). was originally published in On Being Agile on Medium, where people are continuing the conversation by highlighting and responding to this story.